In 2026, engagement isn't just a metric—it’s the currency of a successful event ecosystem. This roundtable moves beyond the "tech demo" to explore how AI-driven engagement creates a rising tide that lifts all boats. We’ll discuss how to design participation loops where attendees get hyper-personalized value, sponsors get intent-rich data, and organizers see measurable ROI. Borrowing high-octane strategies from the world of sports, we’ll dive into using zero-party data to turn passive moments into "win-win" actions that feed your sales stack long after the doors close.
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