Shelley Williams is a senior sales leader specializing in experiential hospitality, meetings and events, and revenue growth strategy. With a career spanning global brands including Hilton, Caesars Entertainment, and Hard Rock International, she brings a proven track record of driving high-impact event business and scaling performance across premier venues.

As Vice President of Sales, U.S. for F1 Arcade, Shelley leads event-driven revenue strategy across multiple markets, including Chicago. She is focused on delivering innovative, scalable experiences that elevate the meetings and events landscape—blending competitive socializing, immersive technology, and premium hospitality to drive engagement and memorable guest experiences.