Sommer Gay

Tourism track · 11:40 AM · City Hall

BREAKOUT

Beyond Search: How AI Answer Engines Are Rewriting How Visitors Find You

Visitors now ask ChatGPT, Google's AI Overviews and Perplexity where to eat, stay and book, and those tools answer with a short list of names. If your business isn't named, you're not on the list the visitor sees. Sommer Gay of Launch Marketing Co. shows how answer engines choose which hotels, attractions and venues to name, how to check what they say about you today, and what changes to your website, listings and reviews get you cited. You can start on these the week after The Summit.