Agenda · April 27, 2027
The 2027 program
Breakouts on a Planner track and a Tourism track, the State of the Industry keynote, the Roundtable Luncheon, and the trade show.
April 27, 2027
The day at a glance
9:30 AM
Check-in opens at City Hall
838 W. Kinzie St. · open until 12:50 PM · Education & Eggs breakfast
10:20 AM
Breakouts at 10:20, 11:00 and 11:40
City Hall · Planner and Tourism tracks
12:20 PM
State of the Industry keynote
Kristen Reynolds, President & CEO, Choose Chicago
12:55 PM
Roundtable Luncheon
Recess · luncheon ticket holders · 150 seats
2:30 PM
Trade show
Morgan Manufacturing · 401 N. Morgan St. · until 6:00 PM · check-in 2:30–5:30 PM
6:00 PM
After party
Recess · included with every ticket
Education · City Hall
Sessions
10:20 AM
PlannerBREAKOUT PANEL
Where Did the Money Go? Event Budgeting from Every Side of the Table
Moderator · ShowREADY.
CTC Destination Management
Beatmix
10:20 AM
TourismBREAKOUT PANEL
The 24-Hour Mandate: Crisis Communication for Hospitality and Event Teams
11:00 AM
PlannerBREAKOUT PANEL
Wedding and Gala Planning That Holds Up: Budgets, Vendors and the Day Itself
11:00 AM
Tourism11:40 AM
TourismBREAKOUT
Beyond Search: How AI Answer Engines Are Rewriting How Visitors Find You
Launch Marketing Co
12:20 PM
Both tracksKEYNOTE PANEL
State of the Industry: What 2027 Holds for Chicago Hospitality, Tourism and Events
President & CEO, Choose Chicago
Sessions will be updated here as they are announced.
Roundtable topics are coming soon
Luncheon tables and hosts will be posted here. Have a topic you want at a table? Suggest one →
Recess · 12:55 PM
Roundtable Luncheon
Pick a topic, take your lunch to that table and stay for the whole conversation. Tables are announced in early 2027.
