10 Reasons Hotel Professionals Shouldn’t Miss The Summit

If you work in hotels, The Summit gives you a lot of value in one day.

On Tuesday, April 28, The Summit Chicago returns to the West Loop for its 25th anniversary, bringing together more than 1,100 industry leaders and 100+ exhibitors. Attendees come to connect, learn, sell, and grow—and leave with new leads, stronger partnerships, actionable insights, and real momentum.

For hotel professionals, that means a chance to build local relationships, discover new partners, sell to planners, strengthen referrals, improve the guest experience, and get a better read on what is happening across hospitality, tourism, and events.

With the event now just days away, here are 10 reasons why you should be there:

1. You can discover better things to recommend to guests.

Concierge and guest services teams can meet restaurants, attractions, tours, venues, and other guest-facing businesses in one room.

2. You can build stronger local partnerships.

The Summit is a strong place to connect with businesses that can help support referrals, guest experiences, partnerships, and packages.

3. You can sell your rooms, meetings, and event spaces.

Hotel sales teams can meet event planners, wedding planners, social event planners, DMC professionals, corporate planners, association planners, nonprofit planners, and higher education event planners who may be looking for venues and partners.

4. You can get fresh ideas to improve the guest experience.

The Summit gives hotel professionals access to 20+ educational sessions and roundtable conversations that can spark useful ideas and new approaches.

5. You can get a better read on the market.

What are other hotels doing? What partnerships are they building? What experiences are they promoting? The Summit helps you stay sharp.

6. You can assess the competition.

It is a good place to see who is showing up, how they are presenting themselves, and where your property can raise its game.

7. You can connect with media and social media influencers.

That creates opportunities to build visibility, relationships, and awareness that can support your property over time.

8. Sample some of Chicago’s best food and drinks

You don’t want to miss these delightful flavors!

9. It is useful for team-building.

Not the forced kind. The real kind. Your team gets out of the office, experiences the industry together, compares notes, and comes back with shared momentum.

10. The energy helps.

For 25 years, the energy at The Summit has been legendary. It is the kind of event that can recharge your batteries while giving you useful business value at the same time.

That is why the group ticket offer makes sense. Buy 4 or more tickets and save 20%.

If your hotel wants stronger partnerships, more leads, better guest experience ideas, more group business opportunities, and a sharper pulse on the market, The Summit is a smart room to be in.

And if your property wants to go beyond attending, there is also still time to buy a booth and exhibit. That gives your team a chance to showcase your hotel, sell your meeting and event spaces, promote your restaurants and amenities, and get in front of the people who influence where group and hospitality business goes. The deadline for all booth plans is this Friday, April 17.  

CLICK HERE FOR AN INDIVIDUAL TICKET

CLICK HERE FOR GROUP TICKETS