How to Get Media Coverage in 2026: What Journalists Want

Between a crowded marketplace and the ever-changing media landscape, the need for a smart media strategy is greater than ever. Meet the Media: How to Get Your Venue Featured in Local & National Press, one of the Education & Eggs sessions at The Summit, is designed to help your restaurant or attraction draw the coverage it deserves.

Moderated by Alexandra Jakubiak, Vice President at Carol Fox & Associates, with a panel that includes Lisa Fielding of WBBM-AM and the Backstage Chicago podcast and Tom Barnas, producer at CBS Chicago, Meet the Media will explore new trends in coverage of the tourism and hospitality industry, how reporters determine what to cover, and how to craft your pitches to maximum effect. You'll leave with a greater understanding of the importance of being prepared for coverage and having quality assets, such as video, spokespeople, and real stories–and with tactical insights that can be immediately applied so that you can increase visibility, reputation, and revenue. 

Celebrating its 25th anniversary in 2026, The Summit (formerly the Hospitality & Tourism Summit) will be held on April 28 at three of the West Loop’s most dynamic venues: Recess, City Hall, and Morgan Manufacturing. Meet the Media will take place at Recess from 10:50-11:15 AM. You can purchase tickets and register for Meet the Media here. 

A combination of a networking breakfast and panel discussions related to the tourism, hospitality, and events industries, Education & Eggs, which includes a free breakfast, is sponsored by Yolk, your Chicago neighborhood brunch spot since 2006.