Yolk Returns as Sponsor of Education & Eggs — Fueling Big Ideas at the 25th Anniversary of The Summit

This year marks the 25th anniversary of the Hospitality & Tourism Summit — and we’re kicking off the day with something fresh, energizing, and packed with value.

We’re thrilled to announce that Yolk is returning as the official sponsor of Education & Eggs, one of the Summit’s most talked-about sessions.

A Chicago original, Yolk is more than just a favorite brunch spot — they’re a symbol of the bold, hospitality-driven spirit that makes this city what it is. Their creative breakfast and brunch menus have become staples for locals and industry pros alike, and their continued support of The Summit speaks volumes about their commitment to our community.

“Yolk’s brunch game is legendary — and I genuinely love their breakfast,” said Tim O’Malley, President of Ateema Media & Marketing. “But more than that, having them back for this milestone year brings a sense of hometown pride. It’s a perfect match: a Chicago favorite supporting a Chicago-grown event that’s spent 25 years helping this industry grow.”

Education & Eggs, sponsored by Yolk, is your launchpad for the day — a powerful morning experience where breakfast meets breakthrough ideas. This year’s session includes the highly anticipated State of the Tourism & Events Industry, led by Kristen Reynolds, CEO of Choose Chicago. You’ll get insider insight into the economic trends, visitor behaviors, and growth strategies shaping our city right now.

And that’s just the start.

This year’s Education & Eggs features two focused tracks — Tourism and Events — designed to give you:

• A clearer understanding of what’s changing and why it matters

• Tactical tools to sell smarter and market more effectively

• Direct access to leaders and peers who are facing the same challenges and chasing the same goals

Whether you're looking to increase hotel referrals, provide your guests with a better experience, book more private events, reach group travelers, grow your business, or just stay ahead of the competition, this session delivers value where it counts — with practical content you can use immediately.

Taki Kastanis, Yolk’s founder, said it best:

"We built Yolk to bring people together around great food, great service, a shared love of hospitality, and to make mornings better. Supporting Education & Eggs is our way of giving back to the hotel, tourism, and events community that has supported us for so many years — and helping move the industry forward."

This is your chance to start the 25th Anniversary Summit with real momentum. Good food, great people, and ideas that spark action — all before noon.

Education & Eggs is included with your Summit registration. First come, first served — and worth waking up early for. Tickets go on sale in January.